This feature is about the Ultra (Electronic) Music Festival, held in Miami, FL each year. The focus is on house / electronic music. It is put into theatres by Fathom Events. It is crowd specific, targeting those who enjoy house music.
Given the target audience, many of them walked out of the movie within the first hour. That was unfortunate, because it started to pick up and I can only assume what many viewers came to see was the music festival itself. We got some of that during the second hour, but the first hour was self promotion and egotistical narcissists enjoying their moments on camera. Too bad, because it detracted from what could have been produced and made into a marketable feature.
Viewers did get to meet artists through interviews, see some of the scenes from this huge gathering, note some new talent, and enjoy the limited two day opportunity to see the film on the big screen, but there wasn't much else to enjoy
There were limited moments of being able to sit back and relax to enjoy the sounds, like many of us were able to enjoy in the Michael Jackson and the Justin Bieber features of the past few years. This production will most likely be best enjoyed by those who want to pirate it and download it from a torrent site. After sitting through it, I know I would be unwilling to pay $1(.20) to get it from Redbox if it makes it to DVD.
Can U Feel It will pull 2 out of 5 Cyclones.
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